Brands include Harrah’s, Caesars Palace, Bally’s, Horseshoe, and Paris Las Vegas. The firm operates some fifty-three casinos, employing more than eighty-five thousand workers on five continents. Harrah’s has leveraged its data-powered prowess to move from an also-ran chain of casinos to become the largest gaming company by revenue. If you ever needed an incentive to motivate you for cross-disciplinary thinking, Loveman provides it. The CEO of Harrah’s Entertainment is a former operations professor who has leveraged information technology to create what may be the most effective marketing organization in the service industry. Gary Loveman is a sort of management major trifecta. Harrah’s Entertainment provides an example of exceptional data asset leverage in the service sector, focusing on how this technology enables world-class service through customer relationship management. Name some of the technology innovations that Harrah’s is using to help it gather more data, and help push service quality and marketing program success.Understand how Harrah’s has used IT to move from an also-ran chain of casinos to become the largest gaming company based on revenue.
After studying this section you should be able to do the following:
